Technical SEO · Shopify
From 53 to 100 Performance Score | Technical SEO Case Study
Technical SEO Specialist & Performance Web Developer

53 → 100performance score
Full technical SEO and performance optimization for a Shopify-based eCommerce website that was struggling with slow load times and poor Core Web Vitals.
What changed
- Complete technical audit (Core Web Vitals + crawlability)
- Removal and replacement of unnecessary third-party scripts
- Image compression & next-gen formats
- Critical CSS implementation
- Script defer & async optimization
- Cloudflare optimization & caching strategy
- Shopify theme cleanup and performance refactor
- LCP-focused restructuring
- Improved server response time (TTFB reduction)
- Skills
- Published
- March 3, 2026
- Portfolio
- Marcos on Upwork
Find what is holding your site back
A free website review of crawl and index issues, Core Web Vitals and schema, evidenced with live data, not automated warnings.