Shopify · SEO and email
Shopify SEO, Email Automation & Google Ads Readiness — Food Brand
Shopify SEO Specialist · Klaviyo Email Strategist · GA4/GTM Implementation
African food brand on Shopify with zero automation, no analytics, and on-page SEO issues hurting rankings. Delivered a complete 4-phase growth infrastructure in two weeks: fixed heading hierarchy and duplicate H-tag issues, rewrote all metadata sitewide, optimized 100% of product imagery, and expanded the collection page from 6 to 18 visible product tiles. Installed Judge.me with Amazon-style review widgets and schema for Google star ratings. Built 6 Klaviyo automated flows (welcome, post-purchase, abandoned cart, replenishment, win-back). Wired GTM + GA4 full e-commerce event tracking, Google Search Console, and Google Merchant Center with live product feed. All apps on free tiers. Zero downtime.
What changed
- Heading hierarchy and duplicate H-tags fixed; all metadata rewritten; 100% of product imagery optimised
- Collection page expanded from 6 to 18 visible product tiles
- Judge.me review widgets with schema for Google star ratings
- 6 Klaviyo automated flows: welcome, post-purchase, abandoned cart, replenishment, win-back
- GTM + GA4 e-commerce tracking, Search Console, Merchant Center with live product feed
- All apps on free tiers, zero downtime
- Site
- magsfood.com
- Skills
- Deliverable
- MagsFood_Case_Study_Final.pdf
- Published
- May 1, 2026
- Portfolio
- Marcos on Upwork
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